Self-proclaimed culture jammer Alex Stein, who refers to himself as "Prime Time #99,” filmed himself wearing and modeling a “tuck-friendly” swimsuit in a Target.
Stein premiered his gag on his TV show Prime Time With Alex Stein on Tuesday.
Prime Time #99's stunt is in response to retail chain Target's recent "LGBT Pride" collection featuring "tuck-friendly" bottom wear.
In the clip, Stein is seen walking out of a fitting room modeling a "tuck-friendly" bathing suit for Target employees. "You guys see? It's tuck friendly," Stein says to one employee adding, "Extra coverage. That's awesome."
"Look you can't even see it, guys," Stein says in reference to his groin. "This is the best tuck-friendly construction I've ever seen."
"Target is so progressive, I love it," he said before running around the clothing section. "This is what I'm talking about, you can train in this thing."
"Can't wait to wear this around the pool."
"I thank my lucky stars every single day that I get to drink my super gay Bud Light beer while wearing my incredibly comfortable tuck-friendly bathing suit from Target," Stein said, introducing his Tuesday episode referencing celebrities including professional soccer player Megan Rapino, WNBA's Brittney Griner, and TikTik influencer Dylan Mulvaney.
"I don't think any human being can define being a girl boss better than my queen Dylan," Stein continued. "The world certainly is becoming a more beautiful place because of all the colorful LGBTQIA+ representation from every single major corporation out there."
"If I know one thing, it's this: major corporations are smarter than us, so whatever they tell us, we need to listen and follow their directions," he continued. “If it wasn't for companies like Bud Light and Target, our way of life wouldn't be the beautiful progressive utopia we live in today."
"Thank you for all the big businesses sticking up for the LGBTQIA+ community."
Stein has earned a reputation by showing up to city council meetings and advocating for typically mainstream policies in a showman-like manner in an attempt to expose the absurdity of proposed policies.
His videos subsequently went viral after Stein posted them on his Youtube channel, where he also posts videos confronting activists and politicians. Last July, Stein recorded himself confronting New York Democratic Representative Alexandria Ocasio-Cortez on the steps of the nation’s Capitol and referred to her as a “big booty Latina.”
In February, Stein premiered Prime Time With Alex Stein on conservative media network Blaze TV
Target's "LGBT Pride" collection also features clothing for children featuring statements such as "trans people will always exist!" and other LGBT imagery.
“I think those are just good business decisions, and it’s the right thing for society, and it’s the great thing for our brand,” Target CEO Brian Cornell said during a recent appearance on Fortune's "Leadership Next" podcast, per New York Post. “The things we’ve done from a DE&I [diversity, equity, and inclusion] standpoint, it’s adding value."
“It’s helping us drive sales, it’s building greater engagement with both our teams and our guests, and those are just the right things for our business today.”
