Conservative media outlet The Daily Wire has launched Jeremy's Deodorant, a new addition to their men's grooming care line.
The product launch took aim at Native deodorant's April sponsorship of TikTok influencer and transgender activist Dylan Mulvaney.
Jeremy's Deodorant, made with coconut oil and shea butter, will feature two scents including salt stone and musk. The deodorant is aluminum and paraben free and is available for purchase in two, four, and six-packs.
"Woke stinks. We can help," reads the product's slogan. "You can smell great and protect your masculinity with ease."
"Jeremy’s has proven we’re not here to complain," the conservative media outlet wrote of the product's launch. "We’re here to create alternative quality products that match your expectations and resonate with your values."
"Unlike Woke companies that force-feed their radical gender ideology down your throats, Jeremy’s takes its customers’ values and needs to heart," they added.
The deodorant is the latest product in the conservative media outlet's "Jeremy's" brand, named after co-CEO Jeremy Boreing.
The Daily Wire's decision to produce men's shaving equipment began after advertiser Harry’s Razors announced their decision to drop the conservative podcast company in March 2021 over “values misalignment” regarding host Michael Knowles’ comments on gender and transgenderism.
Jeremy's Razors was launched the following year with the release of a three-and-a-half-minute advertisement referred to as “The Greatest Commercial Ever.”
The advertisement featured Boreing driving a sports car, playing a concert, and shooting the Harry’s logo with a flamethrower.
“Stop giving your money to woke corporations who don’t think you deserve their product,” says Boreing. “Give it to me instead.”
Since it's 2022 launch, the brand has introduced shaving cream, hand soap, beard oil, and other skin care products along with Tuesday's deodorant launch.
In March, The Daily Wire expanded their "Jeremy's" brand with the launch of Jeremy's Chocolate in response to legacy chocolate brand Hershey's "Her For She" campaign. Hershey's advertisement featured a biological male who identifies as a transgender woman in celebration of International Women's Day.
The conservative media outlet released a commercial similar to their Jeremy's Razors launch featuring Boreing and fellow Daily Wire personality Brett Cooper in a 48-second ad titled, "Fine. I'll do it."
“International Women’s Day is upon us again,” Boreing says as he walks alongside Cooper. “But our friends over at Hershey’s, they don’t even know what a woman is.”
“They’ve hired a biological male to be the spokesperson for their Women’s Day campaign,” Boreing continued, referencing the appearance of Fae Johnstone, who identifies as a transgender woman and appears in Hershey’s “Her for She” campaign. “It’s humiliating, and it’s the reason that I’m launching Jeremy’s Chocolate.”
Boreing introduced the milk chocolate bar as SheHer and the milk chocolate with nuts as HeHim.
“One of ’em’s got nuts” the Daily Wire CEO said. “If you need me to tell you which one it is, keep giving your money to Hershey’s.”
In May, Jeremy's Chocolate launched "micro-aggression" sized bars which featured traditionally "fun sized" individual chocolate pieces.
