Country legend Travis Tritt has announced that all Anheuser-Busch products will be removed from his tour rider over Bud Light's partnership with transgender influencer Dylan Mulvaney.
The partnership has prompted a massive response from the right, with many declaring they will be boycotting the products.
Mulvaney has become a controversial figure over his "Days of Girlhood" series on TikTok — and meeting with President Joe Biden on “Day 222 of being a girl” to advocate for allowing minors to transition. Mulvaney said at the time, “I’m ready to step up and show that trans people are not going anywhere and that trans kids deserve a fighting chance to be their true selves.” Joe Biden says “it’s wrong” for states to ban sex reassignment surgery and puberty blockers for kids. pic.twitter.com/INu6ncxHQ3
— RNC Research (@RNCResearch) October 23, 2022
On Thursday, Tritt announced that he was joining the boycott.
"I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same," Tritt tweeted. Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled. I have no such fear. https://t.co/YgjO9P03tR
— Travis Tritt (@Travistritt) April 6, 2023
In a follow-up tweet, the Grammy award-winning artist added, "Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled. I have no such fear." In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.
— Travis Tritt (@Travistritt) April 6, 2023
“In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned,” he continued. “A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.”
Kid Rock has also responded to the partnership by shooting several cases of Bud Light and posting a video on social media.
“F--- Bud Light and f--- Anheuser-Busch,” Kid Rock said in the video.
The beer company has defended the partnership, saying they use many influencers to "connect with audiences across various demographics."
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.”
The transgender activist and influencer has over 10 million followers on TikTok and 1.7 million on Instagram.
