Author Stephen King appeared to express dissatisfaction with tech mogul Elon Musk's rebranding of Twitter.
Earlier this week, Musk announced the social media platform, which he acquired last October, would rebrand as "X."
The tech mogul shared a series of seemingly cryptic posts on Saturday writing “Paint It Black,” and polling users if the default platform color should be white or black on Saturday.
Shortly afterwards, Musk confirmed the rebrand.
“Soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” he said.
Throughout the social media platform's history, posts to Twitter became known as "tweets." Users questioned what "tweets" would be called following the rebrand as some suggested referring to posts as an "X" or a "xeet" didn't make sense.
On Thursday, King appeared to express dissatisfaction with the rebrand as the author posted "Twitter" 14 times.
"And in case you didn't get that: Twitter," King wrote.
Musk appeared to taunt King responding to the author with two x's and a kissing face emoji.
One user mocked the author by sharing a series the platform's legacy name in the shape of an "X."
Another user mocked king by repeatedly writing "grow up."
Newly appointed Twitter/X CEO Linda Yaccarino commented on the X rebrand Saturday evening.
“It’s an exceptionally rare thing — in life or in business — that you get a second chance to make another big impression,” she wrote in a thread. “Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”
“X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities,” she continued. “Powered by AI, X will connect us all in ways we’re just beginning to imagine.”
“For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more,” she continued. “We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.”
“There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything,” she concluded. “Elon Musk and I are looking forward to working with our teams and every single one of our partners to bring X to the world.”
