Sports Illustrated has responded to a report claiming that the long-running magazine is publishing content generated by artificial intelligence.
On Monday, Futurism released a report claiming that Sports Illustrated was publishing articles by AI-generated writers.
The report claims that after they reached out to Sports Illustrated for comment, the magazine deleted everything.
Drew Ortiz, one of the "writers" uses a profile photo on Sports Illustrated that "is for sale on a website that sells AI-generated headshots, where he's described as 'neutral white young-adult male with short brown hair and blue eyes,'" the report pointed out. This Sports Illustrated story is wild.
The TLDR is that they bought AI-generated headshots and created fake writer profiles so they could publish AI-generated content and make it look real.
They then deleted the content when asked about it.
Super sad. SI used to be the best. https://t.co/xgDDtxP9PD pic.twitter.com/Wkq618VFxQ
— Joe Pompliano (@JoePompliano) November 27, 2023
That isn't the only fake writer, according to a source who spoke to Futurism and asked to remain anonymous.
"There's a lot," the source told Futurism of the fake authors. "I was like, what are they? This is ridiculous. This person does not exist."
"At the bottom [of the page] there would be a photo of a person and some fake description of them like, 'oh, John lives in Houston, Texas. He loves yard games and hanging out with his dog, Sam.' Stuff like that," they continued. "It's just crazy."
A second source reportedly told them that it isn't just authors who are ai generated, but articles as well.
"The content is absolutely AI-generated," the second source said, "no matter how much they say that it's not."
Futurism reports, "After we reached out with questions to the magazine's publisher, The Arena Group, all the AI-generated authors disappeared from Sports Illustrated's site without explanation."
After the article was published, a spokesperson for the Arena Group, the company that publishes Sports Illustrated, sent the writer a statement saying that the articles in question came from the third-party company, AdVon Commerce, who "assured" them that all stories are written and edited by humans.
The statement read as follows:Today, an article was published alleging that Sports Illustrated published AI-generated articles. According to our initial investigation, this is not accurate. The articles in question were product reviews and were licensed content from an external, third-party company, AdVon Commerce. A number of AdVon's e-commerce articles ran on certain Arena websites. We continually monitor our partners and were in the midst of a review when these allegations were raised. AdVon has assured us that all of the articles in question were written and edited by humans. According to AdVon, their writers, editors, and researchers create and curate content and follow a policy that involves using both counter-plagiarism and counter-AI software on all content. However, we have learned that AdVon had writers use a pen or pseudo name in certain articles to protect author privacy — actions we don't condone — and we are removing the content while our internal investigation continues and have since ended the partnership.
Futurism responded to the statement by writing, "It sounds like The Arena Group's investigation pretty much just involved asking AdVon whether the content was AI-generated, and taking them at their word when they said it wasn't. Our sources familiar with the creation of the content disagree."
