A record number of Americans are expected to shatter gambling records by betting an anticipated $23.1 billion on the game, according to a new survey from the American Gaming Association (AGA). That figure is up from $16 billion from last year. The AGA predicts a record 67.8 million American adults (26 percent) will be gambling on Super Bowl LVIII — a 35 percent increase from 2023. Numerous betting apps now simplify the ability to bet on hundreds of possible scenarios, such as:Sports betting might break the internet this weekend.
More than 42 million U.S. adults plan to place a traditional sports wager online, at a retail betting location, or with a bookie, while 36.5 million plan to bet casually with friends or as part of a pool or squares contest, the AGA said. “As the Super Bowl comes to Las Vegas for the first time, this year’s record interest in wagering marks a full circle moment for the U.S. gaming industry,” said AGA President and CEO Bill Miller. “Our priority remains getting this opportunity right by providing the consumer protections only a regulated market can guarantee and investing in responsible gambling tools, safeguards and education.” The gambling industry has stepped up investments into messaging on responsible play. As gameday approaches, former NFL running back Mark Ingram II will be doing media promotions about responsible gambling. “The thrill of the game and the passion of the fans are what make sports so rewarding and fun. Legalized sports betting builds on this excitement. That’s why I’m thrilled to partner with the American Gaming Association to encourage fans, whether it’s during the Big Game or throughout the year, to keep it social and wager responsibly,” said Ingram.
