Recent polling found that 22 percent of black voters in six key battleground states said they would support former President Donald Trump in the 2024 election. Blueprint, which has the stated purpose of taking “a sober, detailed look at what Democrats need to do to win in 2024,” analyzed its own recent poll on the impact of Biden’s messaging and found that black voters are decidedly moderate on many key issues that appeal to swing voters. On a number of issues, the group found, black and swing voters agree. “On the economy, both black and swing voters prioritize prices over jobs,” according to the memo released by Blueprint. “The reality is that both base and persuadable voters want the same thing: lower prices, lower prices, lower prices,” Blueprint advised. “As our previously released polling indicated, Biden and the Democratic Party need to move their focus away from job creation and onto this critical voter priority. The dual-purpose appeal to the base and to swing voters is crystal clear.” Blueprint also found that more than a quarter (27 percent) of black voters view Biden as too liberal, while 17 percent view him as too conservative. “That means that Biden has significant room to his right with both black and swing voters,” the group said. Blueprint believes that if Biden can successfully communicate several specific policy successes to both groups, he will be able to pull off a win in next year’s general election. “There is key support overlap between Black and swing voters on five major Biden policies that appear in the top 10 most popular for both groups,” Blueprint says, citing:Following survey data showing black voters moving away from supporting President Joe Biden in his White House re-election bid, a Democratic advocacy firm is advising the Biden campaign to shift strategies and consider black Americans as “middle-of-the-road swing voters.”
