X CEO Linda Yaccarino said she was "deeply committed to the truth" amid the platform's latest lawsuit against liberal media watchdog group Media Matters.
The X CEO said their lawsuit has "everyone's attention" after the nonprofit published a Thursday article which claimed a series of legacy companies were placing ads on X despite the social media platform publishing "pro-Nazi content."
X owner and tech mogul Elon Musk announced the "thermonuclear lawsuit" against Media Matters in a Thursday post to the platform.
The lawsuit claims Media Matters' story "completely misrepresented the real user experience on X."
"X works to protect the public's right to free speech," the platform elaborated in a statement. "But for speech to be truly free, we must also have the freedom to see or hear things that some people may consider objectionable. We believe that everyone has the right to make up their own minds about what to read, watch, or listen to because that's the power of freedom of speech."
The lawsuit further claimed Media Matters and legacy media outlets "undermine freedom of expression" and see it as a "threat to their ideological narrative and those of their financial supporters."
Following the publication of Media Matters' story, legacy outlets including Apple and IBM began pulling ads from the platform.
Yaccarino commented on X's lawsuit in a Monday post.
"What we’re doing at X matters and has everyone’s attention. I believe deeply in our vision, our team, and our community," Yaccarino said. "I’m also deeply committed to the truth and there is no other team on earth working as hard as the teams at X. When you’re this consequential, there will be detractors and fabricated distractions, but we’re unwavering in our mission. Thank you for standing with us!"
A series of influential accounts and independent media personalities began pledging to purchase ads on X in response to the boycott by legacy companies, including Seth Dillon of the Babylon Bee and Timcast owner and CEO Tim Pool.
"Timcast.com will commit $250,000 towards ad buys on X over the next few months," Pool wrote in a Saturday post.
Former professional kickboxer Andrew Tate also pledged to purchase $1 million per month worth of ads on X.
"I will advertise X on X," Tate wrote. "I will literally promote your own platform on this platform."
"1,000,000 USD a month," he pledged. "You don't need other advertisers."
"Simply let me know where to pay Elon Musk," he added.
Other notable personalities pledging to purchase ads on the platform include podcasters Benny Johnson and Jeremy Hambly of The Quartering among others.
