Conservative media outlet The Daily Wire has launched a women's line of razors under their "Jeremy's" brand of hygiene products.
On the heels of The Daily Wire's latest original comedy, Lady Ballers, the conservative media outlet has launched a new razor designed exclusively for women.
"Women deserve the same woke-free shave as men," the outlet said of the new product. "Two genders. Two razors. It really is that simple."
The razor is designed similarly to the brand's men's razor with a pink color scheme and a rounded cartridge head.
"At Jeremy's Razors, we believe Woman of the Year should be an actual woman," the brand wrote in an X post. "So, we made a new razor designed specially for our better halves."
Along with a new razor, the Jeremy's brand is also launching a series of women's hygiene products including shaving cream, body wash, lotion, and deodorant.
"It’s pink. It’s pretty. It’s made for those with XX chromosomes," The Daily Wire wrote. "With this product launch, we’re sending a clear message to trans 'activists': We’ll make another razor when God makes another gender."
The Daily Wire’s decision to produce men’s shaving equipment began after advertiser Harry’s Razors announced their decision to drop the conservative podcast company in March 2021 over “values misalignment” regarding host Michael Knowles’ comments on gender and transgenderism.
Jeremy’s Razors was launched the following year with the release of a three-and-a-half-minute advertisement referred to as “The Greatest Commercial Ever.”
“Stop giving your money to woke corporations who don’t think you deserve their product,” co-CEO Jeremy Boreing said in the commercial. “Give it to me instead.”
The brand has since launched other men's hygiene products including men's shaving cream, hand soap, beard oil, and other skin care products along with the launch of a men's deodorant in early November.
In March, The Daily Wire expanded their “Jeremy’s” brand with the launch of Jeremy’s Chocolate in response to Hershey’s “Her For She” campaign. Hershey’s advertisement featured a biological male who identifies as a transgender woman in celebration of International Women’s Day.
Jeremy's Chocolate features a milk chocolate bar, jokingly branded as SheHer and an accompanying milk chocolate with nuts as HeHim.
In May, Jeremy's Chocolate launched "fun sized" individual chocolate pieces branded as "micro-aggression" sized bars.