The Harris-Walz campaign has brought in almost $1 million in camo hat sales since launching them on Tuesday.
The sold-out $40 hats were branded in the campaign's online shop as “The most iconic political hat in America.”
The campaign said the hats are made in America by union members.
In the original run, the campaign made just 3,000 hats — which sold out in 30 minutes. Capping off the night. https://t.co/pgF98PaOLr pic.twitter.com/DwAQ4hoKkY
— Tim Walz (@Tim_Walz) August 7, 2024
Teen Vogue lauded the hat as representing a "different kind of freedom" than the pro-military and gun freedom typically associated with conservatism:Now, young people are not only claiming it, they are changing its meaning. Where the camo cap was a symbol of conservatism, particularly because of its association with guns and the military, it now represents a different kind of freedom. Walz’s version of freedom is where you can live in a small town and “mind your own business” about what others want to do with their bodies and lives. Or Chappell Roan’s, where you can come from a small town and maintain that aspect of your identity alongside being part of the “pink pony club.”
While the Trump campaign also sells a camo hat, its weight isn’t the same. They have their sartorial symbol already. The camo hat might just be the one that breaks through for the Democrats, who haven’t had the simple signifier of shared values. These people are so lazy and unoriginal.
The teen magazine claimed the hat is "becoming a status symbol" for liberals.
They are trying to rip-off Trump’s camo MAGA hat. https://t.co/THwD6xE171 pic.twitter.com/kUxs8xdX6i
— Edgar A Barrios (@Edgar_A_Barrios) August 7, 2024
The idea for the hat appears to have come from the video produced by the campaign in which Walz accepted the role of Harris' running mate while wearing a black shirt, khakis, and a camo hat. “A camo hat can’t camouflage the fact that Kamala Harris and Tim Walz are gun-grabbing radicals who support confiscating firearms from law-abiding hunters and gun owners.” - Randy Kozuch, executive director of the NRA Institute for Legislative Action pic.twitter.com/ihgcMcurpC
— NRA (@NRA) August 8, 2024
“A camo hat can’t camouflage the fact that Kamala Harris and Tim Walz are gun-grabbing radicals who support confiscating firearms from law-abiding hunters and gun owners,” Randy Kozuch, executive director of the NRA Institute for Legislative Action, said in a statement posted to X.
