Late rock star Elvis Presley is joining the recent trend of AI-generated live performances.
"Elvis Evolution" is scheduled to debut in November, according to a Wednesday BBC report.
British immersive specialist company Layered Reality will incorporate AI, holographic projections, augmented reality, and live theater to recreate "iconic moments in musical history" using Presley’s voice and likeness.
Layered Reality founder and CEO Andrew McGuinness lauded the upcoming performance as a "next generation tribute to the musical legend.“ Audiences will be allowed to "step into the world of Elvis and walk in his shoes," the outlet reported.
The show will provide “deeper insight into Elvis’s life, transporting fans back through the decades to experience his meteoric rise to fame, larger-than-life persona, and the cultural movement he catalyzed in the 1950s and 1960s," according to McGuinness
After debuting in London, the show, to which Layered Reality has secured global rights, will take to the road and premiere in Las Vegas, Berlin, and Tokyo.
Presley joins other legacy musical acts launching AI-generated performances, including Swedish pop supergroup ABBA and hard rock band Kiss.
ABBA launched their "Voyage" visual show featuring virtual avatars of the group in May 2022. "Voyage" concerts recreate 1970s shows performed by ABBA for attendees using similar technology to the upcoming "Elvis Experience."
On the heels of their farewell tour, Kiss announced the group would continue future live performances as "immortalized" avatars.
“We can be forever young and forever iconic by taking us to places we’ve never dreamed of before,” bassist Gene Simmons said in a press release discussing the band’s future. “The technology is going to make Paul jump higher than he’s ever done before.”
“What we’ve accomplished has been amazing, but it’s not enough,” lead singer Paul Stanley added. “The band deserves to live on because the band is bigger than we are.”
The band will live on as avatars through artificial generation (AI) created by Industrial Light & Magic and Pophouse, which is financed and produced by Swedish company Pophouse Entertainment. The company employed advanced performance-capture technology to recreate band members’ faces and body to create life-like avatars for future performances.
“KISS could have a concert in three cities in the same night across three different continents. That’s what you could do with this,” said Pophouse Entertainment CEO Per Sundin.
