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Ratings from January Show CNN Lost 90% of Key Audience Demo Compared to Early 2021


Ratings from January Show CNN Lost 90% of Key Audience Demo Compared to Early 2021

New data released Wednesday from the first full week of 2022 shows CNN lost 90% of its audience in key demographics compared to one year earlier.


“CNN averaged 2.7 million viewers from Jan. 4-10 last year as the network experienced a brief post-election spike but plummeted to only 548,000 average viewers last week, for a stunning year-over-year drop of 80% of its total audience,” reports Fox News.
“CNN’s eye-popping decline is even worse among the advertiser-coveted demographic of adults age 25-54, as the liberal network shed 86% of its viewers and finished last week with only 113,000 average viewers in the critical category after averaging 822,000 a year ago,” adds Fox. “Among the demographic of people age 18-49, CNN shed nearly 90% of its 2021 audience by dropping from 624,000 younger viewers to a dismal 73,000.”

The ratings debacle comes after a series of high-profile scandals surrounding primetime host Chris Cuomo and his brother, former New York Governor Andrew Cuomo.

Both men left their positions after a series of sexual misconduct allegations were aimed at the former Governor.

Read the full report here.

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